Author Archive

Elon Musk: Your Home’s Roof Is the Future of Energy

Via Mens Journal, a report on Elon Musk’s vision of the future of solar: Elon Musk is convinced that humanity won’t need to make use of his SpaceX Falcon 9 rockets to flee this warming planet if we just do one thing: embrace solar energy. This weekend, from the Tesla headquarters, Musk made an announcement […]

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Solar Rooftop Revolution Fizzles in U.S. on Utility Pushback

Via Bloomberg, commentary on the slowing growth of rooftop solar in the United States: Rooftop solar, which has surged more than 1,000 percent since 2010, will barely grow at all next year. Residential installations are expected to increase by 21 percent this year, but in 2017 the figure will inch upward by about 0.3 percent. […]

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The $65 Billion Solar Rooftop Titan

Courtesy of GreenBiz, a report on Prologis, a $65 billion real estate investment trust that controls 149 megawatts of solar generating capacity atop its global portfolio of warehouses and industrial facilities: If we asked you to name the three U.S. companies with the largest corporate solar footprints, there’s a pretty strong chance that you would get at least […]

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Elon Musk Envisions Solar Roofs Powering Homes

Via NBC News, a report on Elon Musk’s vision for rooftops: If Elon Musk has his way, a roof entirely made of solar-gathering materials could one day be used to power homes. Musk, who is chairman of the clean energy company SolarCity, explained how a complete solar roof could play a “fundamental part of achieving […]

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San Francisco’s New Rooftop Law

Via Clean Technica, a report on San Francisco’s new rooftop solar law: The City of San Francisco has just become the first major US city to require new buildings to be constructed with solar panels or solar thermal water heaters. If that sounds like putting the cart before the horse in terms of building design, […]

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Shared Solar

Via Vox, a look at the promise of shared solar: To date, solar power has mostly been available to utilities (as big power plants) or individual home and business owners (as rooftop panels). Left out has been … well, everyone else, those of us who are not utility executives and do not have the money, […]

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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”