Author Archive

Engineers Find Ways To Evaluate Green Roofs

Via Space Daily, an article on ways to evaluate effectiveness of green roofs: Green infrastructure is an attractive concept, but there is concern surrounding its effectiveness. Researchers at the University of Illinois at Urbana-Champaign are using a mathematical technique traditionally used in earthquake engineering to determine how well green infrastructure works and to communicate with […]

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Tesla: Raising The Roof

Via Fast Company, a detailed look at Tesla’s plans to drive further growth of rooftop solar: Elon Musk stands in the middle of a residential street. It’s shortly before sunset at a joint Tesla–SolarCity product launch, held last October at Universal Studios’ back lot in Los Angeles, and Musk, wearing a Gray sweater and black […]

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Tesla’s Solar Roof Sets Musk’s Grand Unification Into Motion

Via Bloomberg, a look at Tesla’s new solar roof: Tesla has begun taking orders for its transformative new solar roof. The pricing is competitive, and it marks the final piece in Elon Musk’s vision for a grand unification of his clean-energy ambitions—combining solar power, home batteries, and electric cars.  “These are really the three legs of the stool […]

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How Real Estate Developers Can Profit From Solar

Via GreenBiz, an article on how real estate developers can profit from solar: After dramatic decreases in the cost of panels, solar photovoltaic (PV) systems generate electricity at costs below utility costs in many parts of the United States. The cost of solar modules has dropped from $100 per watt down to $1 per watt, […]

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Bermuda’s Iconic White Roofs Help Island Overcome Chronic Freshwater Shortage

Courtesy of the BBC, a report on how Bermuda’s iconic white roofs overcome island’s chronic freshwater shortage: The North Atlantic island of Bermuda has no fresh-water springs, rivers or lakes. So how did humans ever settle there? The secret is in the design of their houses, and particularly the white stepped roof which is still […]

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Tel Aviv’s Rooftop Farm Grows Fresh Food For Thousands

Via TreeHugger.com, an interesting look at a productive rooftop farm in Israel: The Dizengoff Center is a vast shopping mall in central Tel Aviv, Israel. Built in the 1970s, the towering concrete structure doesn’t look like much, but when you step inside, a wonderful sight will meet your eyes. There is a vegetable stand just […]

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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”