Archive for September, 2011


Via Triple Pundit, an article on a forthcoming environmental rating system for roofs, called RoofPoint.  As the report notes: “…You might be thinking, “Wait, there are already green rating systems for buildings.” You’re right. Today, most professionals are familiar with the US Green Building Council (USGBC) and the revolutionary Leadership in Energy and Environmental Design […]

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Will Google Own The Sun?

Via MSNBC, an article on Google’s $75M investment to finance and own solar systems on 3,000 homes.  As the report notes: “…Coming soon to a home near you: Solar panels owned by Google. That’s right, the software giant announced Tuesday that it’s investing $75 million to get more homeowners hooked up to the sun for […]

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Rooftop Special: SolarCity Lands Another Big Deal as Walmart Steps Up Solar Plans

Via, a report that SolarCity will install solar energy systems on the rooftops of up to 60 more Walmart stores in California. That’s in addition to the 70 or so stores already under contract in the state with the world’s largest retailer. SolarCity will own and maintain the solar energy systems and sell the […]

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Three Under-the-Radar Hot Solar Markets For Investors

Via GigaOm, an interesting report on the next “hot” markets for investors: “…The next hot solar markets for investors, according to a report from Lux Research, aren’t exactly the obvious ones commonly bandied about at solar conferences. But looking at the internal rates of returns (IRR), which basically considers the capital investment needed and determines […]

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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”