How Painting Roofs White Can Help ‘Turn Off The World For A Year’

Via ThinkProgress, a look at the effect of painting roofs white: I’m drawn to “boring” ways to change energy use: things like daylighting, reducing packaging, and making company supply-chains more efficient. Without these methods to help reduce our energy demand, the “exciting” solutions like renewable energy are less valuable. And what could be more boring […]

Read more »




New York’s Roofscape Gets Climate Makeover

Via Mother Jones, a series of short videos tracking the evolution of NYC’s billion-square-foot roofscape in the face of climate change: Most visitors to New York City crane their necks for a view of the city’s famous skyline, but locals know better: To get the best views, you have to go up. Here’s your chance […]

Read more »


Solar Rooftop Power’s $10 Billion Potential

Via Earth2017, a look at solar rooftop power’s economic potential: $10 billion. That is the annual dollar amount of the potential roof top solar installations being proposed to customers by Clean Power Finance’s national network of 1,550 installers. Coal vs. solar’s potential Clean Power Finance is enabling this multi-billion dollar deal creation by providing small businesses […]

Read more »




Renewable Energy-Backed Securities: Coming Soon to a Solar System Near You

Via The Rocky Mountain Institute, a look at the potential of renewable energy-backed securities: Earlier this month I handed a $10 bill to a clerk at the local theater. I didn’t think about it at the time, but a portion of that bill probably didn’t go directly into the coffers of a movie production company […]

Read more »


More Than 12,000 Acres Atop LA City Rooftops Provide Huge Opportunity For Solar Development

Via Solar Daily, a report on Los Angeles’ rooftop potential: The City of Los Angeles has more than 12,000 acres of prime space for solar development on the rooftops of local homes, businesses and multi-family buildings, with capacity to create as much as five gigawatts of clean, locally generated power, according to the Los Angeles […]

Read more »




Toronto: Atop The Green Roof Movement

Via Switchboard, an interesting article on Toronto’s leadership for green roofs: In January of 2010, Toronto became the first city in North America to require the installation of green roofs on new commercial, institutional, and multifamily residential developments across the city.  Next week, the requirement will expand to apply to new industrial development as well. […]

Read more »



About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”