Author Archive

Now, Starter Homes Boast Solar Arrays

Via The New York Times, an interesting article on the economics of solar panels improving enough to become standard features on entry level homes in California: KB Home A model home offered by a builder in Eastvale, Calif. Among the standard features offered for new homes at Manzanita at Paseo del Sol, a KB Home […]

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Powerful Potential of A Los Angeles Rooftop Economy

Via KCET, commentary on a recent UCLA study examining the powerful potential of a Los Angeles area rooftop economy: “…Close to 1.5 million rooftops throughout Los Angeles County could potentially be doubled as renewable energy generators. That’s according to a report released last week by UCLA’s Luskin Center for Innovation. The Los Angeles Solar Atlas […]

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Investor Interest Heats Up In Solar Water Heater Market

Via GigaOm, a report on the increased interest in the solar water heater space: The solar water heater market may not be brand new, but it’s attracting a lot of new comers in recent years as more state and local incentives crop up. Sunnovations, which launched its first water heating system last year, announced Thursday […]

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Not A Solar Economy, A Rooftop Economy

Two interesting articles that discuss various aspect of solar power.  The first, while referencing the growth of the solar market in the U.S., makes the adroit point that the U.S. solar industry needs to look more like an energy market rather than a solar market. While they suggest that solar developers consider hybrid technology deployments […]

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Small Wind Gusts Into A Storm?

Via Greentech Media, an article examining a brewing controversy in California over a small wind rebate policy that may have fostered fraudulent applications.  I have chosen to include this post less for its commentary on the potential fraud, but more for its helpful background to the economics and science behind small wind: “California has suspended […]

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Transforming Underutilized Commercial Rooftops Into Clean Energy Sources

Via Solar Daily, an article featuring a large rooftop deployment in New Jersey.  The full report is below, but the following quote is what caught our eye: “…This project exemplifies PSE and G’s commitment to transforming underutilized commercial rooftops into clean renewable energy sources.” Rooftop solar makes tremendous sense for New Jersey, which has more […]

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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”