Green Roof And Green Wall Market Growing Like Weeds

Via Environmental Leader, a report on the green roof market:

Green roofs and green walls will grow from a $5.3 billion market in 2011 into a $7.7 billion market in 2017, driven by mandates and incentives in cities worldwide, according to Lux Research. But while installations will increase 70 percent to 204 million square meters, costs and lack of validation will limit their rise.

Green roofs will account for $7 billion of the 2017 market, presenting a $2 billion opportunity to suppliers of polymeric materials such as geosynthetic fabrics and waterproof membranes, according to Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?

Green walls, meanwhile, will swell to a $680 million market, using $200 million worth of materials such as self-supporting polyurethane foam growth media.

Rapid urbanization over the past 50 years has caused air pollution, urban heat-island effects and loss of green spaces. To combat these and other environmental issues, cities such as Copenhagen, London, Singapore and Chicago have issued mandates or incentives for vegetated roofs to reduce storm-water volume, clean air pollutants, reduce the heat-island effect and sequester carbon dioxide.

However, it’s difficult to monetize the environmental benefits of green roofs and walls, and some wonder if building-integrated vegetation is merely a “green curiosity,” says Aditya Ranade, Lux Research senior analyst and the lead author of the report.

While green roofs and walls do offer a multitude of environmental benefits, they face obstacles to widespread implementation, the report says. Installed cost — $300/m2 to $500/m2 for green roofs and $900/m2 to $1,100/m2 for green walls — is far higher than alternatives.

And while adoption is driven by a handful of cities in the developed world, growth in the developing world will depend on the global economic market.

The report forecasts more building material suppliers will develop building-integrated vegetation materials and create special grades of waterproof membranes and geosynthetic fabrics suited for building-integrated vegetation. Products will improve as the market becomes more mainstream and more performance standards are established.

In other green roof news, new research funded by the UK’s Royal Horticultural Society and Portugal’s Fundacao para a Ciencia e a Tecnologia found green-roof plants other than sedums may help cool air temperatures more effectively, Energy Manager Today reports. The study looked at the possibility of using different plants — sedum, Stachys byzantina, Hedera hibernica and Bergenia cordifolia — for green roofs. Sedum is currently the most popular, according to RHS.



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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”